lume

We’re a female-founded and run business dedicated to working with purpose-driven brands to drive positive change.

marketing

about OUR FOUNDER, MEGAN WINTER

Megan is an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing.

As an early-adopter of digital marketing and social media advertising, Megan consulted to global brands owned by Heineken and Lexus, and was approached to teach at The Facebook Ads Academy, as well as present at Bond University.

Down-to-earth and focused on partnering with purpose-led brands that are dedicated to making a positive impact on the world, Megan is a big believer that income and impact go hand in hand, and that marketing should be used as a force for good.

Now, Megan is a full-time marketing consultant and mentor who works with purpose-driven brands to drive positive change.

income and impact go hand in hand.

“astonish a mean world with your acts of kindness.” - maya Angelou

We aim to sprinkle kindness wherever we go and here are just some ways we do that:

We sponsor 8 underprivileged childred in Sierra Leone, via The Figtree Children, on an ongoing basis (and have done for 6+ years now). We pay for school fees, supplies and support for the children.
Megan consults pro-bono to causes including the Domestic and Family Violence Prevention Council.
We make lasagna for those who need a little love, via Lasagna Love.

We believe no act of kindness is too small to astonish a mean world.

get to know megan

dcc

ted lasso

summer

winter

comedy

horror

scrolling

camping

WHITNEY

BRITNEY

play it safe

risk it all

change the past

impact the future

You can’t start a fire without a spark.

A timeline of my marketing journey so far…

2005

it all started at a not for profit

I was working reception at a medical research institute and got so bored that I asked the marketing manager if she needed any help. I loved being involved in fundraising, events and philanthropy. Evidently, she saw value in what I did and was promoted to the marketing and development team. I learned a lot about scrappy, make-it-happen-any-way-you-can marketing working for a Not For Profit. And, my spark for purpose-driven marketing was lit.

2011

boys-club eww no thanks

I transitioned to the private sector and woah what a difference! Spend massive marketing budget without having an integrated marketing strategy was common (eww). And my eyes were opened to how still-very-misogynistic the marketing industry can be (double-eww). So I bit the proverbial bullet and went out on my own. As an early adopter of digital media and social media marketing, my teeny-tiny business was off to the races and in 2012 I won the ADMA ‘Young Marketer of the Year’ state award (QLD).

2015

always a silver lining

I hit a divorced-shaped road bump and in between crying on my wardrobe floor and getting sick every 5 seconds from stress, I hobbled through.

This wasn’t a nice time for me, but everything happens for a reason. I realised how unsupportive our system is of vulnerable women and I made it my mission to support businesses and brands dedicated to driving positive change in the world.

2017

global consulting & mentoring

As an early-adopter of digital marketing and social media advertising, I consulted to global brands owned by Heineken and Lexus, and was approached to teach at The Facebook Ads Academy, as well as present at Bond University. I won an Australian Marketing Industry award for the results my clients achieved.

2019

online marketing course

After a decade of working with all kinds of brands, including lots of big names, I saw a gap in the market for a really-good-quality training course that gave micro businesses access to the same knowledge, tactics and tools as the big guys. So, I started (built, and then sold) an online marketing course where I taught over 200 students how to grow their businesses using proactive and profitable marketing.