91% ecomm Growth
THE CLIENT
This client has a bricks-and-mortar store as well as an eComm store - this case study is for their eCommerce store.
THE challenge
June is traditionally a quiet month for e-commerce sales. This client aimed to hit their sales target and maintain a healthy return on investment (ROI) despite seasonal challenges.
the goal
Achieve a 50% growth in sales compared to the previous year.
the solution
the strategy
To tackle the challenge of historically slow June sales in e-commerce, our strategy for this client focussed on a multi-faceted approach aimed at driving substantial growth and maintaining a robust ROI.
the activation
Brand Building: Enhancing brand presence and resonance to deepen customer trust and loyalty.
Magnetic Messaging: Crafting compelling, resonant messaging to drive increased engagement and conversions.
Increase Average Order Value (AOV): Implementing strategic initiatives to maximize transaction values.
Improve Conversion Rate (CR): Targeted efforts to enhance the conversion rate from visitors to customers.
Leverage Meta Ads: Utilising Meta ads to effectively reach and engage their ideal audience, introducing the brand to new audience.
Harness Email Marketing: The client implemented a fabulous email strategy.
Long-Term Strategy: Adopting a strategic approach focused on sustainable growth since March, aiming for consistent improvement and market presence.
the results
ket stats
The efforts culminated in outstanding achievements:
91% Year-on-Year Growth: Achieving their best June ever, surpassing sales from previous years.
Orders Increased by 39%: Demonstrating increased customer engagement and transaction frequency.
Average Order Increased by 35%: Successfully increasing the average value of each transaction.
KEY INSIGHTS
The campaign's success underscores the power of integrated marketing strategies in driving substantial growth.
Strategic brand building and magnetic messaging were pivotal in fostering customer loyalty and driving sales.
Leveraging Meta ads and targeted email campaigns effectively reached and engaged the ideal audience, driving meaningful interactions and conversions.
CLIENT FEEDBACK
Summary
The key to the success of this campaign was adopting a long-term integrated approach to marketing. No quick wins, no silver bullets, no magic wand - just great marketing all working together.