SOLD OUT SALE
THE CLIENT
Lise & Sarah are media personalities, producers, and presenters who also run an online retail store specializing in vibrant, fun fashion accessories. They approached us with a need to clear out their warehouse stock.
THE CHALLENGE
Lise & Sarah aimed to sell end-of-season stock with an EOFY (End of Financial Year) sale. They wanted to achieve this without spending on ads, leveraging email marketing and social media to reach their audience. The challenge was to create a sense of urgency and drive quick sales to clear the inventory within a limited time frame and no paid media budget.
the goal
primary goal
Sell remaining inventory before EOFY with $0 ad spend
secondary goals
Build email list
Increase engagement rates of database
Increase brand affinity
the solution
We strategized and implemented a multi-phase strategy focusing on anticipation, immediate sales, and a final push to maximize conversions.
Phase 1: Generate Anticipation and Urgency
Create hype with a tight 72-hour sale window, stock updates, and countdowns.
Use social media to push people to sign up for email updates.
Send emails to build anticipation and get people ready to pounce.
Phase 2: Drive Immediate Sales
Use email to announce the sale and reward subscribers with exclusive early access.
Use social media and email to provide updates during the sale to maintain momentum and increase FOMO.
Phase 3: Maximize Conversion
Reward purchasers with a bonus offer to maximize repeat purchases and create brand affinity.
Run ads, if needed, after analysing the early performance of the campaign.
The results
stats
Sold remaining inventory
38.6% repeat customer rate
$0 ad spend
Key Insights
34% of sales were acquired in the first hour from email one.
Over 50% of sales occurred on the first day.
Strong email open rate and click-through rate, indicating engaging and enticing subject lines and content.
Although we planned to run ads if needed, the early results of the campaign indicated that we didn’t need to.
summary
The Lise & Sarah EOFY campaign was a resounding success, achieving and surpassing the sales target - without ad spend. The strategic use of email marketing and social media effectively created urgency and drove rapid sales. This campaign not only cleared the warehouse stock but also provided valuable insights for future campaigns, highlighting the potential for even greater success through optimized strategies and continued audience engagement.
