Ready to take control of your meta ads?

learn how to Think like a marketer, experiment like a scientist, and run ads like a pro.

Meta ads can really suck…

meta ads can suck the life from you. NOt to mention your time, energy, and bank account.

When I first started running ads, I wasted money, felt completely overwhelmed, and spent countless hours Googling “how to.” And unfortunately, this is still all too common.

So many small business owners are still throwing money at ads—or agencies—that fail to deliver results.

And even worse, they’re buying courses that leave them with more questions than answers.

but it doesn’t have to be this way…

you can take back control and

learn how to run your own ads

The ROAS Lab is not just another course - it is everything I wish I had when I was learning meta ads.

You’ll learn how to think like a marketer, experiment like a scientist, and run your own meta ads like a pro.

With expert training, hands-on support, and a collaborative community, you’ll have everything you need to learn how to run your own meta ads.

you don’t need another course

you need someone who will get in the trenches with you.

Mastering Meta ads isn’t about learning how to set them up… that’s the easy part. The real skill lies in mastering the “what next.”

Agency-Proven Training

You get access to the exact same training I use to teach my agency staff how to run Meta ads for our clients. 

These are the same frameworks, techniques, and processes we use every single day to manage ads for our clients.

Live Support

Setting up ads is the easy part—it’s the “what now” that truly matters.

That’s why we offer weekly live support to help you troubleshoot, refine, and adjust your strategy when (not if) things don’t go as planned.

Community

Join a group of like-minded business owners who get it. Share your wins, brainstorm ideas, and troubleshoot challenges together.

It’s a space to connect, learn, and grow alongside others on the same journey.

Why Choose The ROAS Lab

OVERWHELM

or

CONFIDENce

or

SIMPLICITY

COMPLEXITY

or

PROGRESS

PERFECTION

or

ASSUMING

TESTING

COMMUNITY

or

COMPETITION

DRAMA

or

DATA

or

WINGING IT

STRATEGIC

megan winter

meet your mentor

Megan is an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing, a done-for-you meta ads agency.

As an early-adopter of digital marketing and social media advertising, she’s consulted to global brands owned by Heineken and Lexus, was approached to teach at The Facebook Ads Academy, and to present at Bond University.

Now, her passion is helping small business owners learn how to take control of their own growth by learning the power of meta ads.

Find out more about her story here.

Megan’s marketing has been recongised by:

alumni

I’ve taught over a hundred small business owners and agency owners how to run ads. When you join The ROAS Lab, you are joining this alumni of legends.

Chrissy, Gigi Bib

Before the program: After wasting thousands of dollars on three different ad agencies with no results, Chrissy felt frustrated, disappointed, and stressed. She believed Facebook ads were too complex to manage herself.

After the program: She now understands Facebook ads and confidently runs her own campaigns. She’s seeing a return on her investment, knows how to test and refine her ads, and even finds the process enjoyable. She wishes she had joined the course two years earlier!

Her advice to you: “Megan’s course is hands-on, interactive, and absolutely worth the investment. You’ll learn how to make your ads work, adapt them for success, and feel empowered to take control.”

Ai, Tawa Yoga

Before the program: Ai didn’t understand how ads worked and had wasted lots of money on coaches and agencies who didn’t bring about returns and was left feeling lost.

After the program: She now feels empowered and confident to handle meta ads herself.

Her advice to you: “Megan empowers you as a business owner to understand how ads work. She demystifies the monster that is meta. This has been the best investment I have made in my business (and I’ve made a few bad ones)! I guarantee you you will not be disappointed.”

Sian, Inspired Skincare

Before the program: Sian was really nervous about using Facebook ads, lacking direction and really worried that anytime she'd press a button within the ad account, she would muck everything up.

After the program: She now has so much more confidence. She knows what to do, how to test, and how to optimize and that gives her heaps of power as a business owner moving forward.

Her advice to you: ”I would say to anyone thinking of joining, definitely do it. You will learn so much and you'll make heaps of connections along the way and Megan is a wonderful teacher. So I definitely recommend joining.”

LOUISE, Perky Pod

Before the program: Louise felt overwhelmed by the idea of running Facebook ads. As a small business owner juggling countless tasks, she found the process daunting and believed ads might be beyond her capabilities.

After the program: She now feels confident and empowered. Louise knows exactly what steps to take, how to follow best practices, and feels assured she’s on the right track to grow her business effectively.

Her advice to you: “I highly recommend the Mastermind. Megan’s real-world experience, warm teaching style, and actionable strategies made the process easy and enjoyable. You’ll gain so much confidence and clarity.”

Tanya, Inspirational tea

Before the program: Tanya had been running Facebook ads for a while and thought she knew what she was doing. However, she realised she lacked a clear strategy and was likely wasting money that could have been better spent elsewhere.

After the program: Tanya now has a strategic approach to Facebook ads. She knows how to target the right audience with the right message, test effectively, and measure results against clear benchmarks. She feels confident her ads are now delivering value and results.

Her advice to you: “If you’re considering the mastermind, do it! Megan is a marketing genius. You’ll learn not just how to run ads but also what your customer wants to hear and how to avoid wasting time and money on a strategy that doesn’t work.”

Who Is the roas lab designed for?

The ROAS Lab is designed for business owners and marketers who are ready to take control of their meta ads. You will fit in perfectly if you are ready to:

Breakup with your agency

You’re done with agencies that fail to deliver on their big claims. The ROAS Lab empowers you to take control of your Meta ads, so you can achieve the results your business deserves.

Say goodbye to online course burnout

No more wasting time and money on courses that leave you with more questions than answers. The ROAS Lab gives you clear answers, practical steps, and the confidence to create high-performing ads.

Find your people and finally feel supported

You don’t have to navigate the world of ads alone. The ROAS Lab offers a collaborative space where you can share wins, solve challenges, and grow alongside like-minded peers.

access agency-level training & support

Learn the same strategies we use to break records, win industry awards & generate big returns for clients (some pictured here).

check out our agency’s

record-breaking champagne campaigns

“

Lume Marketing has just been the best marketing agency. We have previously used a few different agencies for Anorakki, and none compare to Lume!

Megan is so knowledgeable and what sets her apart is her care and being that one step ahead. They have brought around fantastic results for us. We highly recommend them!

JEMMA DYER

Owner / Anorakki

Your investment TO JOIN

12 Monthly Payments

$397/m

billed monthly

  • On-demand access to Lume Marketing’s meta ads training

  • Weekly live support sessions

  • Real-time updates on industry happenings, agency learnings & ads best-practice

  • Member-only access to private Facebook Group

  • Extra Bonuses:

    • 60 minute private strategy session with Megan (valued at $495)

    • Magnetic Messaging course (valued at $1,497)

1 Yearly Payment

$3970/y

(=$330 per month)

  • On-demand access to Lume Marketing’s meta ads training

  • Weekly live support sessions

  • Real-time updates on industry happenings, agency learnings & ads best-practice

  • Member-only access to private Facebook Group

  • Extra Bonuses:

    • 60 minute private strategy session with Megan (valued at $495)

    • Magnetic Messaging course (valued at $1,497)

    • 2 months free (valued at $894)

MY Commitment TO YOU

When you join The ROAS Lab, here’s what you
can count on:

  • No BS, Just Real Talk
    I won’t sugarcoat things or sell you fluff. You’ll get straight, honest advice that actually works.

  • I Show Up, Every Time
    Whether it’s on a call, in the course, or answering your questions, I’m here to guide you. Your success is my priority.

  • Tough Love, When You Need It
    Sometimes, you need encouragement; sometimes, you need a push. I’ll give you both to help you break through challenges.

  • Full Transparency, No Secrets
    I’ll share everything that’s working—and not working—in my agency. The strategies, the wins, the lessons. No holding back, no gatekeeping.

This isn’t just another course or community—it’s a partnership. I’m all in, and I expect the same from you. Together, we’ll get the results you’re here for.

The nuts & bolts of what’s included

I created The ROAS Lab to be everything I wish I had when I was learning meta ads.

Agency-proven training

On-DEMAND ACCESS TO OUR proprietary agency training

You get access to the exact same training I use to teach my agency staff how to run Meta ads for our clients. 

These are the same frameworks, techniques, and processes we use every single day to manage ads for our clients.

Live Support sessions

On-DEMAND ACCESS TO OUR proprietary agency training

Setting up ads is the easy part—it’s the “what now” that truly matters.

That’s why we offer weekly live 60 minute support sessions to help you troubleshoot, refine, and adjust your strategy when (not if) things don’t go as planned.

a supportive community

member-only access to our private facebook group

Join a group of like-minded business owners who get it. Share your wins, brainstorm ideas, and troubleshoot challenges together.

It’s a space to connect, learn, and grow alongside others on the same journey.

Bonus 1

60 minute private strategy session with megan (Valued at $495)

Deep dive into your business with Megan in a private 1-on-1 session. Gain clarity, uncover opportunities, and walk away with a personalised plan to jumpstart your ad success.

bonus 2

On-DEMAND ACCESS TO OUR proprietary magnetic marketing course (Valued at $1,497)

Unlock on-demand access to our proprietary Magnetic Messaging Course. Ads are only as effective as the message behind them—gain clarity on your audience and craft compelling messaging that truly resonates.

annual payment bonus

2 months free access to the roas lab (Valued at $894)

When you pay annually, you get 2 months free bringing your overall payment down by $894. How ace is that?

FAQs

  • ROAS stands for Return On Ad Spend, which is the ultimate goal of any campaign.

    And Lab because breakthroughs happen when we experiment.

  • The ROAS Lab is designed for business owners and marketers who are ready to take control of their meta ads.

  • Yes! We have had many students learn to do ads themselves, then when they are ready, they outsource it to Lume Marketing.

  • If, within the first 30 days, you find that The ROAS Lab is not for you, we offer a money-back guarantee.

  • Setting ads up is the easy part, it’s the “what now” that’s critical. I want to ensure that you have the support you need for long term success.

Ready to take back control and

learn how to run your own ads?

The ROAS Lab is not just another course - it is everything I wish I had when I was learning meta ads.

You’ll learn how to think like a marketer, experiment like a scientist, and run your own meta ads like a pro.

With expert training, hands-on support, and a collaborative community, you’ll have everything you need to learn how to run your own meta ads. Ready? Let’s go!