learn to run your own meta ads
facebook and instagram ads training for small business owners who want to take back control
There’s Nothing That Can Skyrocket Your Business Growth More Than a Facebook and Instagram Ads Strategy That Actually Works.
But to most people, successful Facebook and Instagram ads feel like an elusive unicorn. The ad world can seem like a secret club where only big-budget brands get to win, while everyone else burns cash and crosses their fingers for results.
You have an amazing product and dream of having a predictable, profitable ad strategy, but instead:
You feel like Zuck is happily pocketing your ad spend while you get nothing in return.
You see other businesses bragging about their results and wonder what the heck you’re missing.
You’re scared to make changes to your ads and are scared you might break something if you touch your ads
You’ve taken the courses, watched the webinars, and still have more questions than answers.
You’ve invested in coaches, only to be told the magic strategy is… “just spend more.”
The reality? Profitable, scalable ads aren’t just for brands with deep pockets. You can master Meta ads and build a system that fuels consistent growth—without the guesswork or wasted spend.
Let’s be honest… Meta ads can really suck
meta ads can suck the life from you. NOt to mention your time, energy, and bank account.
When I first started running ads, I wasted money (so much money!), felt completely overwhelmed, and spent countless hours Googling “how to.”
And unfortunately, this is still all too common.
So many small business owners are still throwing money at ads—or agencies—that fail to deliver results.
And even worse, they’re buying courses that leave them with more questions than answers.
but it doesn’t have to be this way…
you can take back control and
learn how to run your own ads
Running Meta ads doesn’t have to feel like gambling. You don’t have to throw money into the void and hope something sticks.
The truth is, successful ads aren’t about luck—they’re about strategy. When you understand how to read the data and adjust in real time, you stop guessing and start growing.
No more wondering why your ads aren’t working or feeling like you’re stuck in an endless loop of trial and error.
You can take control of your ads and learn how to create campaigns that convert, troubleshoot issues with confidence, and scale with a system that works.
No more mystery. No more wasted spend. Just proven strategies that deliver consistent, scalable results.
Sound good?
Running Successful Facebook and Instagram Ads Isn’t About Learning Some Magic Funnel or Formula. It’s About Learning How to Understand the Data and Figure Out What’s Next.
Most coaches and agencies will have you think successful ads come down to finding the “right” funnel or some secret formula. But that’s not it.
The real key is knowing how to read and understand the data. When you understand what’s working (and what’s not), you can make informed decisions, tweak your strategy, and scale with confidence.
Meta ads aren’t set-and-forget—they’re a dynamic system. Success comes from learning how to spot the signals, adjust in real-time, and create a feedback loop that drives consistent, profitable results.
That’s exactly what you will learn inside The ROAS Lab.
By learning how to understand and interpret the data, you’ll stop wasting money on ads that don’t convert and start scaling the ones that do.
You’ll have the clarity and confidence to make strategic decisions, adjust your campaigns in real-time, and finally create a system that delivers consistent, predictable growth.
And the best part? You won’t have to rely on me or anyone else. You’ll know how to analyse the data, spot what’s working, and confidently make adjustments to keep your ads performing at their best.
“
Megan empowers you as a business owner to understand how ads work. She demystifies the monster that is meta.
This has been the best investment I have made in my business (and I’ve made a few bad ones)!
Ai
Owner / Tawa Yoga
Here’s What Agencies and Coaches Don’t Want You To Know
Mastering Meta ads isn’t about learning how to set them up… that’s the easy part. The real skill lies in mastering the “what next.”
Anyone can follow a step-by-step guide to create a campaign.
But knowing how to interpret the data, diagnose issues, and adjust your strategy in real time? That’s what coaches don’t teach you but it’s the difference between ads that bleed money, and long-term sustainable, scalable strategy.
Agencies and coaches want you to believe you need them forever, but once you understand how to read the data and make strategic decisions, you hold the power.
That’s what we teach inside The ROAS Lab - how to think like media buyer should think, not just press the buttons.
When you know how to spot the signals and adjust with confidence, you’ll have a system that drives consistent growth - and you won’t need to rely on anyone else.
In fact, you will probably know more than most professional “media buyers”.
Can I be real?
you don’t need another course
you need someone who will get in the trenches with you.
Mastering Facebook and Instagram ads isn’t about learning how to set them up… that’s the easy part. The real skill lies in mastering the “what next.”
Here’s what I’ve come to learn is the magic combination when learning ads:
Training
You need access to high-level, tried and tested, up-to-date training. Not training created 6 months ago.
Frameworks, techniques, and processes that are being used - and actually work - today.
Support
Setting up ads is the easy part—it’s the “what now” that truly matters.
That’s why you need weekly live support to help you troubleshoot, refine, and adjust your strategy when (not if) things don’t go as planned.
Community
Do you have a safe place where you can share your wins, brainstorm ideas, and troubleshoot challenges together.
You need a community of business owners you can connect with, learn from, and lean on.
INTRODUCING the
take back control of your ads by Becoming Your Own highly-skilled Ad Strategist
The ROAS Lab is a program that will help you take control of your own ads and create profitable Meta ads that actually work, even if…
You’re not a marketer.
You’ve tried running ads before and burned through cash with nothing to show for it.
You’ve done the courses and still have more questions than answers.
You’ve worked with an agency and they told you “we just need to test more”.
You feel overwhelmed by the Ads Manager dashboard and all the technical jargon.
You think you’re too small, too new, or too “bad at tech” to ever make ads work for your business.
Well, get ready, my friend. We’re about to learn how to take control of your ads and become a highly-skilled Facebook and Instagram strategist.
Ready to take back control of your ads?
what’s included
I created The ROAS Lab to be everything I wish I had when I was learning meta ads.
Training & Templates
On-DEMAND ACCESS TO OUR proprietary agency training
You get access to our agency-proven, high-level, tried and tested training. The exact training we use in our agency, every single day.
Frameworks, techniques, and processes that are being used - and actually work - today.
Live Weekly Support
hand-holding & support when you need it
Setting up ads is the easy part—it’s the “what now” that truly matters.
That’s why we offer weekly live 60-minute support sessions to help you troubleshoot, refine, and adjust your strategy when (not if) things don’t go as planned.
Community
member-only access to our private facebook group
Your safe place where you can share your wins, brainstorm ideas, and troubleshoot challenges together.
This is your community of business owners you can connect with, learn from, and lean on.
what do students say about the roas lab?
I’ve taught over a hundred small business owners and agency owners how to run ads. When you join The ROAS Lab, you are joining this alumni of legends.
Chrissy, Gigi Bib
Before the program: After wasting thousands of dollars on three different ad agencies with no results, Chrissy felt frustrated, disappointed, and stressed. She believed Facebook ads were too complex to manage herself.
After the program: She now understands Facebook ads and confidently runs her own campaigns. She’s seeing a return on her investment, knows how to test and refine her ads, and even finds the process enjoyable. She wishes she had joined the course two years earlier!
Her advice to you: “Megan’s course is hands-on, interactive, and absolutely worth the investment. You’ll learn how to make your ads work, adapt them for success, and feel empowered to take control.”
Ai, Tawa Yoga
Before the program: Ai didn’t understand how ads worked and had wasted lots of money on coaches and agencies who didn’t bring about returns and was left feeling lost.
After the program: She now feels empowered and confident to handle meta ads herself.
Her advice to you: “Megan empowers you as a business owner to understand how ads work. She demystifies the monster that is meta. This has been the best investment I have made in my business (and I’ve made a few bad ones)! I guarantee you you will not be disappointed.”
Sian, Inspired Skincare
Before the program: Sian was really nervous about using Facebook ads, lacking direction and really worried that anytime she'd press a button within the ad account, she would muck everything up.
After the program: She now has so much more confidence. She knows what to do, how to test, and how to optimize and that gives her heaps of power as a business owner moving forward.
Her advice to you: ”I would say to anyone thinking of joining, definitely do it. You will learn so much and you'll make heaps of connections along the way and Megan is a wonderful teacher. So I definitely recommend joining.”
LOUISE, Perky Pod
Before the program: Louise felt overwhelmed by the idea of running Facebook ads. As a small business owner juggling countless tasks, she found the process daunting and believed ads might be beyond her capabilities.
After the program: She now feels confident and empowered. Louise knows exactly what steps to take, how to follow best practices, and feels assured she’s on the right track to grow her business effectively.
Her advice to you: “I highly recommend the Mastermind. Megan’s real-world experience, warm teaching style, and actionable strategies made the process easy and enjoyable. You’ll gain so much confidence and clarity.”
Tanya, Inspirational tea
Before the program: Tanya had been running Facebook ads for a while and thought she knew what she was doing. However, she realised she lacked a clear strategy and was likely wasting money that could have been better spent elsewhere.
After the program: Tanya now has a strategic approach to Facebook ads. She knows how to target the right audience with the right message, test effectively, and measure results against clear benchmarks. She feels confident her ads are now delivering value and results.
Her advice to you: “If you’re considering the mastermind, do it! Megan is a marketing genius. You’ll learn not just how to run ads but also what your customer wants to hear and how to avoid wasting time and money on a strategy that doesn’t work.”
Your investment TO JOIN
12 Monthly Payments
$397/m
billed monthly
On-demand access to Lume Marketing’s meta ads training
Weekly live support sessions
Real-time updates on industry happenings, agency learnings & ads best-practice
Member-only access to private Facebook Group
1 Yearly Payment
$3970/y
(=$330 per month)
On-demand access to Lume Marketing’s meta ads training
Weekly live support sessions
Real-time updates on industry happenings, agency learnings & ads best-practice
Member-only access to private Facebook Group
Pay in full bonuses:
60 minute private strategy session with Megan (valued at $495)
Magnetic Messaging course (valued at $1,497)
2 months free (valued at $894)
Previous students and clients get a discounted rate. Please reach out to discuss.
megan winter
meet your mentor,
I am an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing, a done-for-you meta ads agency.
As an early-adopter of digital marketing and social media advertising, I’ve consulted to global brands owned by Heineken and Lexus, have taught hundreds of business and agency owners at The Facebook Ads Academy, and have presented at Bond University.
Now, my passion is helping small business owners take control of their own growth by learning the power of meta ads.
Find out more about my story here.
MY marketing has been recongNised by:
MY Commitment TO YOU
When you join The ROAS Lab, here’s what you can count on:
No BS, Just Real Talk
I won’t sugarcoat things or sell you fluff. You’ll get straight, honest advice that actually works.I Show Up, Every Time
Whether it’s on a call, in the course, or answering your questions, I’m here to guide you. Your success is my priority.Tough Love, When You Need It
Sometimes, you need encouragement; sometimes, you need a push. I’ll give you both to help you break through challenges.Full Transparency, No Secrets
I’ll share everything that’s working—and not working—in my agency. The strategies, the wins, the lessons. No holding back, no gatekeeping.
This isn’t just another course or community—it’s a partnership. I’m all in, and I expect the same from you. Together, we’ll get the results you’re here for.
Who Is the roas lab designed for?
The ROAS Lab is designed for business owners and marketers who are ready to take control of their meta ads. You will fit in perfectly if you are ready to:
Breakup with your agency
You’re done with agencies that fail to deliver on their big claims. The ROAS Lab empowers you to take control of your Meta ads, so you can achieve the results your business deserves.
Say goodbye to online course burnout
No more wasting time and money on courses that leave you with more questions than answers. The ROAS Lab gives you clear answers, practical steps, and the confidence to create high-performing ads.
Find your people and finally feel supported
You don’t have to navigate the world of ads alone. The ROAS Lab offers a collaborative space where you can share wins, solve challenges, and grow alongside like-minded peers.
what is included in the ciriculum?
you get access to our exact agency training & templates
When you join The ROAS Lab, I share with you the exact same training I use to teach my agency staff how to run Meta ads for our clients.
These are the same frameworks, templates, and processes we use every single day to manage ads for our clients. Here’s an overview of what’s included:
Module One - Get Ready For Ads
Running ads before you are ready is like flushing money down the toilet. When traffic doesn’t convert, you lose money. Ads are expensive, and without results, you’re essentially throwing money away.
Before you spend a cent on ads, you need to be sure your business is ready. It’s essential that you learn how to spot red flags that could cause wasted ad spend and set yourself up for real, scalable success.
In this module you will learn:
What being traffic-ready actually means and how to ensure that you don’t have any leaks in your pipeline before turning on the taps.
The non-negotiables you must have in place before touching ads.
Red flags that suggest you aren’t ready for ads and a check-list to ensure you are traffic-ready.
Module Two - Understanding How Meta Ads Actually Work
This module dives deep into the mechanics of Meta ads, breaking down how Facebook and Instagram advertising works and how you can work with it to get the best results.
You'll learn the role you play in optimizing ad performance, how to use a scientific approach to testing and refining campaigns, and why traditional ad strategies like funnels and lookalike audiences may not be as effective as you think.
In this module you will learn:
How Facebook and Instagram decide who sees your ads and how to work with the algorithm to improve performance.
How to test ad elements systematically, analyze the data, and make informed adjustments to maximize results.
Why traditional approaches like funnels and lookalike audiences are outdated - and what to do instead.
Module Three - Metrics That Matter
Understanding the right metrics is key to running successful Meta ad campaigns. This module breaks down the most important performance indicators, explaining what they mean, why they matter, and how to track them effectively.
You'll also learn how to set up and customize your Business Manager dashboard for seamless campaign management and how to choose the best product to advertise for maximum impact.
In this module you will learn:
The key metrics you need to track and measure in order to make data-driven decisions and optimise your Meta ad campaigns.
A fill-in-the-blanks template that makes tracking, measuring and reading your important metrics simple.
Step-by-step instructions on where and how to get the data you need.
Module Four - Creative That Converts
Great ad creative is the difference between a campaign that works and one that flops. This module walks you through the essential elements of high-converting ads, from structuring your creative hierarchy to designing thumb-stopping visuals.
You'll learn why creativity and connection matter, how to write compelling ad copy (with templates to make it easy), and how to leverage AI like ChatGPT effectively - without losing the human touch.
In this module you will learn:
Which creative elements to test first, and how, so you’ll be able to pinpoint exactly what drives better performance in your ads.
Ad copy templates to help you write copy with intention, strategy, and creativity so your ads will capture attention, communicate, value, and inspire action.
Canva templates and a swipe file of high-performing ad images and videos so you can create images and videos that convert viewers to buyers.
Module Five - Successful Ads Setup
Getting your Facebook ads set up correctly is the foundation for success. This module walks you through the essential components of Meta ads, from understanding campaign structure to planning an effective testing strategy.
You'll learn how to allocate your budget, identify key variables to test, and set up conversion-focused ad campaigns.
In this module you will learn:
Step-by-step instructions, including screen recordings, on exactly how to setup your ads for success.
The different types of ads, and when and how to use them to achieve your unique goals. No cookie-cutter strategy here.
How to structure your campaigns to align with your goals and set them off for the best results.
Module Six - Analyse & Optimise
Running ads is just the beginning—analysing and optimising them is where the real magic happens. In this module, you'll learn how to track the right metrics, identify which ads to scale and which to pause, and troubleshoot common performance issues.
You'll also discover how to manage high-performing ads without letting them dominate your budget, scale effectively with smart budget allocation, and avoid the most common mistakes advertisers make.
In this module you will learn:
Learn how to read the data and how to use it to guide your decisions.
Discover how to scale winning ads without overspending or tanking performance.
How to make changes to improve your account’s performance, without doing any damage to your results.
Why Choose The ROAS Lab
OVERWHELM
or
CONFIDENce
or
SIMPLICITY
COMPLEXITY
or
PROGRESS
PERFECTION
or
ASSUMING
TESTING
COMMUNITY
or
COMPETITION
DRAMA
or
DATA
or
WINGING IT
STRATEGIC
FAQs
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ROAS stands for Return On Ad Spend, which is the ultimate goal of any campaign.
And Lab because breakthroughs happen when we experiment.
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The ROAS Lab is designed for business owners and marketers who are ready to take control of their meta ads.
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Yes! We have had many students learn to do ads themselves, then when they are ready, they outsource it to Lume Marketing.
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If, within the first 14 days, you find that The ROAS Lab is not for you, we offer a money-back guarantee.
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Setting ads up is the easy part, it’s the “what now” that’s critical. I want to ensure that you have the support you need for long term success.
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Megan will get to know your business in your private 1-on-1 strategy call, plus you have unlimited questions in the members-only group. Trust us, we are committed to your results - you are not just a number.
Ready to take back control and
learn how to run your own ads?
The ROAS Lab is not just another course - it is everything I wish I had when I was learning meta ads.
You’ll learn how to think like a marketer, experiment like a scientist, and run your own meta ads like a pro.
With expert training, hands-on support, and a collaborative community, you’ll have everything you need to learn how to run your own meta ads. Ready? Let’s go!