We’re an intentionally small team
We’re a super small team - and we love it that way.
This way, we can give our clients more strategic, tailored advice.
We don’t have cookie-cutter templates or reports because we know every business is different.
Your account is overseen by a senior strategist (hi, that’s me) and managed by an experienced ads manager who has been personally trained by me.
It means you’ll never feel like just another number on a spreadsheet.
If you’re looking for an ‘agency’ that sees them selves as more of an extension of your team - that’s us!
megan winter
founded in 2011 by
Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing.
As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University.
Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads.
Find out more about her story here.
MEGAN’S marketing has been recoGnised by:
Our IMPACT
One of our core values at Lume is "Income and impact go hand in hand" meaning the more income we make, the more impact we can create.
Of course, we want to make a positive impact.
It's not just something we say, it's how we are, it's what we do.
We only work with brands who are intentional about the impact they are making. We won't ever work with fast fashion, drop-shippers, or bull-shitters who are in it just to make a buck.
We shop local where possible and make sure our suppliers align with our values.
We support children in Sierra Leone in building brighter futures through opportunities for growth and development.
Every child deserves to grow up in a safe, nurturing environment with access to healthcare and education; the foundations for a brighter future. Education is not just a right; it’s the key to unlocking Sierra Leone’s potential for development and prosperity.
Lume commits to a monthly donation to provide for 10 children, via The Figtree Tree Children, providing them with the opportunities they need to thrive and succeed.
When you become a client of ours, we sponsor a child on your behalf.
We support women who are experiencing homelessness due to domestic and family violence.
Instead of sending “stuff” to our new students Lume gifts all new members of The ROAS Lab with a Pay It Forward gift box - a gift to a woman residing in the of our partner crisis shelters as a result of domestic & family violence. Be it for her birthday, a welcome pack so that she has some nurturing love as she enters the refuge, a simple gift of encouragement.
Mettle Women Inc. (Mettle) is a national gift delivery service employing women who are experiencing homelessness due to domestic and family violence. They equip survivors of domestic and family violence with the skills, confidence, and financial security required to secure and maintain employment and in turn, safe and stable housing.
Our MANIFESTO
Ads last.
Ads are an amplifier - not a magic wand.
Without a clear brand and a solid marketing foundation, ads just amplify the chaos.
Income & impact go hand in hand.
You don’t have to choose between doing good and doing well.
The more income you make, the more impact you can create.
Think like a marketer, experiment like a scientist.
We create the best possible ads we can, then test, analyse, tweak, repeat. Until you test, it’s just a guess.
Success is worth celebrating.
At Lume, don’t just send reports—we send champagne.
Because results are worth celebrating.
OUR RECENT CAMPAIGN: It’s not you, it’s them
They tell you what you want to hear, show you all their best moves, they even make things “Facebook official”.
And then, all of sudden, they’re treating you like you’re just a number, palming you off to the intern, and giving you cookie-cutter solutions.
Is it just me or do most ad agencies kinda suck right now? And don’t even get me started on coaches.
If you’re looking for an ads partner who treats you right, it’s time to break up and move on.
see our recent work
REAd our Blog
your perfect ads partner?
are you ready to find
You deserve ads that don’t let you down.
Let us help you by
making meta ads actually work
We can take the reins and run your ads for you, or we can show you how to handle them yourself.
unsure if you are ready for an agency, or if you should learn to run your own ads?
Take our “Should you let someone else take the wheel, or be your own ads boss” Quiz.